Why Ignoring Your Google Business Profile is Costing You Thousands

Written By John Indiveri

In 2026, the way customers find your business has undergone a radical shift. They aren’t just "Googling" you anymore—they are asking AI assistants like Gemini and ChatGPT for recommendations.

If you haven't claimed or optimized your Google Business Profile (GBP), you aren't just at the bottom of the list—you aren’t on the list at all.

1. AI is Now Your Front Door

Google’s AI Overviews now dominate the top of search results. When someone asks, "Where is the best plumber near me available right now?" the AI doesn't just crawl your website; it pulls data directly from your GBP. If your hours are missing or your profile is unverified, the AI simply skips you in favor of a competitor who is "AI-ready."

2. The "Trust Gap" is Real

Statistics show that customers are 2.7x more likely to consider a business reputable if they see a complete Google Business Profile. Without it, you are a "digital ghost." In a world of scams and AI-generated misinformation, a verified profile with real photos and recent reviews is the ultimate signal of legitimacy. This is why hiring a reputable and professional photographer is key, as they will capture real photos of you and your business. AI won’t cut it here.

3. Mobile & Maps: Where the Money Is

  • 76% of people who search for something nearby on their smartphone visit a related business within 24 hours.

  • 28% of those searches result in a purchase. If you aren't appearing in the "Local 3-Pack" (the top three map results), you are handing that 28% conversion rate directly to the shop across the street.

4. Higher Engagement, Zero Ad Spend

Unlike Facebook or Instagram, where you often have to "pay to play" to reach your own followers, a GBP is free local advertising. Businesses with 10+ high-quality photos on their profile see twice as much engagement (calls and direction requests) as those with none. So again, hiring a professional photographer is a key investment.

The Bottom Line

Ignoring your Google Business Profile in 2026 is like locking your front door during business hours. You might still be working inside, but the world thinks you’re closed.

Ready to get started?

Start with my FREE 5 point GBP Audit Checklist by downloading it here.

Next? Reach out to me today to discuss making professional level photos and video for your Google Business Page.

John Indiveri